From strategy and execution to lasting capability in your team.
MICHINARI is an outside head of marketing for small and mid-sized businesses.
Through online customer acquisition, building it in-house, and AI and DX,
we help you grow sales and build systems to keep growing on your own.
What we do
From online customer acquisition to building operational systems—bring it all to us. We work with you in two main ways.
01Leave it to us
MICHINARI handles everything from strategy to planning, producing and running your online ads, website, social media and LINE. Performance-linked arrangements are also available.
Best for: companies with no head of marketing or no one in-house to run online customer acquisition
Included
02Build it together
Training your team to run online customer acquisition in-house, and improving operations with AI and digital tools. Together, we build a team that can keep growing on its own.
Best for: companies that want to stop relying on vendors and build a team that can run and improve things in-house
Included
Not sure which fits? In a free 30-minute consultation, we’ll suggest the right approach for you.
A selection of our work that improved customer acquisition and sales.
Founder Shuji Kawamoto is your point of contact, working as a team with specialist partners.
FounderOutsourced CMO
Moving businesses forward—from both the front line and the numbers.
As an outside head of marketing, he supports you from strategy and execution to embedding the work in your team.
Updates from MICHINARI, practical reports and columns by our founder.
TOP / Philosophy
Why MICHINARI exists, where we are headed,
and what we value in our work.
Many companies have products loved locally for years or skills refined on the front line, yet remain unknown to the people who need them because their message and channels are not in place. We want to change that, one company at a time.
As the head of marketing for small and mid-sized businesses, we stay with you from strategy and execution to embedding the work in your team,
building systems that keep your business growing.
Be the Light of Japan.
When local companies shine, their people and communities thrive.
We are building a future where each company’s growth makes Japan brighter.
Read how our founder puts this philosophy into practice.
Read the founder’s messageTOP / Services
From setting strategy to rolling up our sleeves on the ground.
Engage us for a single initiative or for your entire marketing function.
Starting from your business goals, we support you in two ways—“leave it to us” or “build it together”—depending on your challenges.
01 Leave it to us
Leave your marketing to us02 Build it together
Build a team that grows on its ownWithin a limited budget, we choose initiatives that fit your challenges and goals, and set clear priorities.
Interested in this service? Let’s talk.
Ask about this serviceTOP / Case Studies
Examples of our work that improved customer acquisition and sales.
Scope, duration and budget vary by project, and similar results are not guaranteed.
Contact us and we’ll walk you through the initiatives, approach and timelines in a 30-minute online meeting—including cases not listed here that are close to your situation.
TOP / About
MICHINARI serves as an outside head of marketing for small and mid-sized businesses,
supporting everything from strategy and execution to lasting capability in your team,
and staying with you as your business grows.
Products loved locally for years. Skills refined on the front line.
Small and mid-sized businesses hold value that has yet to reach the people who need it.
To deliver that value, ads, websites and social media can’t stay as separate efforts—they need to be connected toward your business goals.
As an outside head of marketing, MICHINARI works with business owners to clarify challenges and takes on everything from strategy to execution and improvement. Along the way, we leave the knowledge and know-how inside your company, building a team that can keep growing on its own.
Each company’s growth brings energy to its people and its community.
One company at a time, we are energizing Japan.
Shuji Kawamoto
Founder, MICHINARI
Founder Shuji Kawamoto is your point of contact, working as a team with specialist partners.
FounderOutsourced CMO
Shuji Kawamoto
Moving businesses forward—from both the front line and the numbers.
Began his career on the front line as a physical therapist, then moved to an overseas advertising company and on to freelance digital marketing. Drawing on hands-on experience in ad operations, social media, websites and landing pages, and web analytics, he works as an outside head of marketing for small and mid-sized businesses—from strategy and execution to embedding the work in your team.
PartnersPartners
PartnerProject Manager, I-Nexus
Ryo Danno
Untangling complex challenges into plans you can execute.
As a project manager at I-Nexus, he handles everything from defining problems to executing marketing. Through website production, MEO and outsourced web management, he supports teams that know what to do but don’t have the hands to do it.
PartnerCEO, WEB FLEEK Inc.
Daisuke Utagawa
Connecting acquisition to purchase in one seamless line.
CEO of WEB FLEEK Inc., an Ebisu, Tokyo-based firm providing end-to-end digital marketing. From online ads and LINE Official Account setup and operation to websites, landing pages and video, he designs and executes the path from acquisition to purchase.
PartnerAI/AX Consultant
Masazumi Kurata
Turn the costs you cut into investment for growth.
Works at a fast-growing startup in the AI/AX field. At MICHINARI, he leads AI & DX support—reviewing the core operations of your business and using AI and digital tools to cut time and cost. The profit this frees up goes into what drives sales, such as promotion and advertising, turning defensive efficiency gains into offensive growth investment.
TOP / News
Updates from MICHINARI, practical reports,
and columns by our founder, Shuji Kawamoto.
TOP / Contact
CONTACT
For questions about our services or any other inquiries,
please feel free to contact us.
Please fill in the form below and submit it.
We’ll review your message and our team will reply by email within 2–3 business days.
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We’ll review your message and our team will reply by email within 2–3 business days.
Back to topPrefer something more casual than email? You can also reach us on LINE, Japan’s most popular messaging app.
Once you’ve seen how it works, we’d love to hear from you.
Contact us through the form, or chat with us on LINE.
Let’s talk
From online customer acquisition to in-house capability, AI and DX—feel free to get in touch.